Shocklogic supplies software and technology solutions for event organisers and membership associations. During my 2-year tenure as their in-house copywriter, the company underwent a complete rebrand, including a full website redesign and SEO optimisation. Over the course of dozens of projects including branding, direct marketing, case studies, blogs, and surveys, I helped the team to develop their friendly, upbeat, reassuring, and inspiring tone of voice that exemplified the company’s values. Here is a selection of the work I did for them.