Trade in Space is an exciting tech start-up that uses satellite data to provide agricultural supply chain operators with a fast, reliable, and cost-effective way to monitor their environmental impact, minimise their carbon footprint, and comply with import regulations.

They hired me to do a full rewrite of their website copy. The original text was impersonal and too full of jargon. They wanted a more accessible writing style that remained informative and authoritative while becoming much more sympathetic, personable, and reassuring.

A unique challenge of this project was that, at the time of the rewrite, the company was locked into their current design layout and site architecture, so the new copy had to fit precisely within existing modules and space constraints.