I worked with marketing agency Ent! and brand design consultancy Talent Tank 9 to come up with a new product name, tagline, and elevator pitch for Coca-Cola’s bundle of digital services geared toward empowering restaurant chain decision-makers to confidently navigate the evolving digital foodservice landscape.
Coke wanted a product name and copy which strongly emphasised their USP of partnership with and support from the Coke brand, as well as a forward-thinking ethos of innovation, optimisation, and growth. They came to Ent! with the working title ‘Coke Digital Dine’, and they ultimately decided to keep this name.
Presented below are various other names and taglines I came up with which the design team mocked up for presentation to the client, as well as the full text of the elevator pitch and a few slides from the video storyboard.
